In 2025, Tether (USDT) remains the undisputed leader of stablecoins, holding billions of daily transactions. But in Europe, the situation has changed dramatically: the MiCA regulation has established a strict framework that threatened USDT's presence in the key market. Instead of directly complying with the requirements, the company chose a strategic detour by investing €30 million in the Spanish Bit2Me platform with a CASP license, gaining legal access to 27 EU countries.
The MiCA (Markets in Crypto-Assets) regulation, which has been in effect since 2025, obliges issuers of stablecoins:
have 100% backup coverage,
undergo regular audits,
limit the volume of daily transactions to €200 million.
For USDT, which processes about $50 billion daily, this restriction looked almost like a ban. Obtaining its own license would have required full transparency of reserves - something Tether has traditionally avoided.
The solution was found in partnership with Bit2Me, a Spanish platform that already has a CASP license from the CNMV.
Bit2Me serves more than 1.2 million users and 7,000 businesses by offering cryptocurrency exchange, storage, and transfer services. ISO 27001 certification adds a level of security that is attractive to institutional clients.
Thanks to this union, Tether can conduct transactions within the limits set by MiCA, while remaining in the legal field and without direct intervention from the European Banking Authority.
"This partnership opens Europe to us without bureaucratic delays," said Paolo Ardoino, CTO of Tether.
Bit2Me has a strong position not only in the EU but also in Latin America. Especially in Argentina, where inflation reached 2024% in 140, USDT has become a lifesaver to preserve purchasing power.
For local entrepreneurs, the ability to receive payments in USDT and instantly convert them to pesos through Bit2Me means financial stability in a chaotic economy.
In the European market, Tether faces a powerful competitor, Circle's EURC, which controls 90% of the euro stablecoin segment and fully complies with MiCA requirements. Some major exchanges, such as Kraken and Coinbase Europe, have already chosen EURC as the main euro stablecoin.
To remain competitive, Tether is working with Crystal Intelligence to implement additional tools for transaction monitoring and anti-money laundering. This is intended to increase the trust of institutional clients and reduce pressure from regulators.
In 2025, Tether is choosing flexibility over direct confrontation with regulators. The partnership with Bit2Me allows Tether to maintain access to the EU market and simultaneously strengthen its position in Latin America.
For users, this means maintaining access to USDT in Europe, and for investors, it confirms the company's willingness to invest in its global dominance and stay one step ahead of the competition.
Source: Ainvest.com
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